Design for organizations, culture, and ideas.
We help organizations clarify what they need to communicate and design the right way to express it.
Before designing, we listen, research, and define the real need.
Drafft works where design needs more than appearance.
We help clients clarify their message, organize their content, and create the right visual solution for their context.
Our work usually takes shape through three main areas:
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Brand & Visual Identity
We design identities that help organizations communicate who they are with clarity and coherence.
This may include logos, visual systems, brand guidelines, institutional language, and applications across print, digital, and physical spaces.
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Editorial Design
We design books, catalogues, reports, and institutional publications that give structure and rhythm to complex content.
We help organize information, define narrative flow, and create publications that are clear, elegant, and meaningful.
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Exhibitions & Spatial Communication
We design visual narratives for exhibitions, museums, cultural spaces, and institutional environments.
This may include exhibition concepts, graphic systems, wall texts, wayfinding, visual storytelling, and spatial communication.
How we work
1. We begin by understanding the need.
2. Then we define the right design response.
Our leadership
Drafft is led by Carmen Cordera, creative director with extensive experience in editorial design, brand strategy, and cultural projects.
Her work combines design, research, and institutional communication to create projects focused on clarity, precision, and cultural responsibility.
Clients:
Why drafft.
Drafft combines design, research, editorial thinking, and cultural sensitivity. We work with clients who need to communicate with clarity, care, and long-term vision. Our role is not only to design what is visible, but to help shape the structure behind it.
Start with a conversation
Tell us about your project, your context, or the challenge you are trying to solve. We will help you understand what kind of design response may be needed.