For Ruta de la Milpa, we crafted a complete brand identity system inspired by the traditional elements of Milpa Alta. Led by Chef Jorge Córcega, our collaboration highlights his passion for local ingredients and traditional cuisine. The identity design reflects the cultural richness and authenticity of the region, with every detail—from colors to visual motifs—evoking the essence of Milpa Alta’s culinary heritage. Ruta de la Milpa offers a unique gastronomic experience, guiding visitors through the process from cultivation to the table, celebrating the depth and flavor of local ingredients.